How a mineral millions of years old became an overnight phenomenon Food Grade Diatomaceous Earth for radiant beauty, increased energy, and healthy rejuvenation If you are one of the over 200,000 individuals searching the web each month for information about Diatomaceous Earth (DE) thank you for visiting our site. What has caused this recent interest in a mineral produced millions of years ago? Why is it suddenly being talked, written, and blogged about? As someone who has used and ingested DE every day for over six years, I am still amazed at the many uses for this product. It is a marvelous alternative to many toxic chemicals as well as a natural beauty aid for both people and their pets. In daily conversations and emails with customers, we are inspired with their determination and focus for bringing better health to themselves and their pets. Some of the issues we hear about are very harrowing. It is very gratifying when they tell us how DE was the solution that finally worked. Diatomaceous Earth packaged under the Lumino label comes from an extremely pure fresh water deposit. It is almost pure white and consists of at least 85% Silicon Dioxide. Darker colored Diatomaceous Earth often contains an excess of other minerals such as iron, or a high percentage of clay. DISCLAIMER: Any food grade diatomaceous earth uses other than those approved by the EPA, FDA,or USDA are strictly based on other peoples personal experiences.